Rodrigo Dias is an Assistant Professor of Marketing at the Leeds School of Business at the University of Colorado Boulder.
Rodrigo studies questions at the intersection of psychology and economics. His research examines how consumers think about money and prices, and how these perceptions shape their preferences, choices, and well-being. His work tackles substantively important marketing phenomena while contributing to theory and practice. Most of his ongoing research investigates how consumers experience financial constraints, respond to inflation, and form beliefs that shape consumption decisions. He studies these topics using experiments, surveys, longitudinal data, and psychometrics.
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Education
PhD, Marketing, Duke University, Fuqua School of Business
2024
MSc, Behavioral Sciences, Fundação Getulio Vargas
2017
BSc, Business Administration, Fundação Getulio Vargas
2015
Honors and Awards
CESR Research Fellowship
2026
Gordon and Susan Trafton Faculty Scholar Award
2025
Fuqua School of Business Best Dissertation Award
2024
JCR Ferber Award
2023
MSI Alden G. Clayton Award Honorable Mention
2023
AMA CBSig Rising Star Award
2023
AMA DocSig Mathew Joseph Emerging Scholar Award
2023
SCP Conference Best Competitive Paper Finalist
2023
AMA Sheth Doctoral Consortium Fellow
2022