I am an Assistant Professor of Marketing at the Leeds School of Business at the University of Colorado Boulder. I have a PhD in marketing from the Fuqua School of Business at Duke University and a MSc in behavioral sciences from FGV/EBAPE.

I study consumer behavior. My research focuses on marketing questions at the intersection of psychology and economics, with a particular interest in financial decision-making and the psychology of happiness and well-being. My current reserch investigates questions such as:

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• How does inflation affect consumers?

• Why do consumers have different expectations for inflation?

• Why do consumers with similar financial situations perceive their finances differently?

• How do consumers make tradeoffs between quality and quantity?

• Why do some people believe that money increases happiness?